We specialize in bookkeeping for ecommerce and specifically online retail firms. We’re experienced, affordable, and pride ourselves on a strong record of client satisfaction. We work in the background while you’re busy doing other important things.
In 2015 I nearly had a complete breakdown. I had spent 4 years rapidly growing my business into a respected niche leader with a strong core group of clients and cash was starting to gush in. Problem was I was doing everything myself and it was taking a toll.
I was working 16 hour days doing customer service, keeping the books, writing, and doing all sorts of other necessary jobs. I rarely saw my girlfriend, and never saw my friends or family. The more work piled up, the more stressed I got. I was approaching complete burnout.
A good friend helped me bring things back under control. We radically transformed how I approached business, from a solo shop to a focus on skilled staff and outsourced teams that took over vital support functions. By the end of the year, I had regained my sanity and avoided a business meltdown.
Online business is supposed to promise a path to wealth and an enjoyable lifestyle. But, too many entrepreneurs are taking on too much, and not getting enough help. Their quality of life takes a big hit, and their businesses are held back from reaching their full potential.
I built Etail Express to help founders take a step back from daily operations, to work fewer hours, and to focus their energy on growing their business. Few founders face a tougher time than those running online retail businesses, so that’s where we have chosen to focus our effort.